We love making growth stories smooth sailing

Our advisory boutique was founded with this passion as its core. We enjoy solving people puzzles and seeing the teams seamlessly coming together.

We understand that one size doesn't fit all, which is why we're all about creating personalised approaches to nurture your team and company.

Imagine Startia as that friendly face joining your leadership team during those crucial growth stages for your tech startup. It's like having an experienced talent leader by your side when you need it, without the full-time commitment of hiring a formal HR executive.

Our founding team brings a ton of people expertise to the table. In addition to our core team, we tap into a network of global professionals who specialise in various aspects of talent management, enriching our collective knowledge and capabilities.

We're here to make your journey a whole lot smoother!

Meet the Core Team

  • Di Dumitrel_Partner & Co-Founder

    Di Dumitrel

    PARTNER. CO-FOUNDER

    Di is a seasoned Tech Talent Advisor with 15+ years if experience in talent leadership at industry giants like Google, Fitbit, and Adobe. With a proven track record of scaling up business and tech teams, she specialises in crafting impactful talent strategies and working directly with founders and C-level executives in tech.

    Di is also an accredited coach, working with leaders to elevate their leadership skills, presence and impact, fostering both personal and professional growth.

  • Alma Cargol. Partner, Co-Founder

    Alma Cargol

    PARTNER. CO-FOUNDER

    Alma has 10+ yrs of experience as a Talent and People Partner, both in AI startups as well as in big tech companies like Google and Fitbit. Alma took full ownership of people strategies, handling talent acquisition, retention, performance management and the development of key processes to assist growing teams in transitioning to the next stage.

  • Andrei Pop

    ADVISOR

    Andrei is a tenured Staffing Leader and Headhunter with over a decade of experience earned across award-winning UK recruitment agencies and global technology companies. His domain expertise focuses on the Cloud, Enterprise and AI landscapes, with a proven track-record in helping clients (mid-management to CEO-1) scale their organizations across highly competitive markets. Focus Areas: Talent Attraction, Executive Recruitment, Greenfield Recruitment, AI & Cloud